This is the only brow gel I’ve tried that does NOT get sticky or tacky on your brows. There’s no white residue and it leaves your brows exactly how you want them! Love It!
HOLD UP! Flexible Brow Wax + Dual Angled Brush

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Set it. Grow it. Love your brows.
This power duo gives you lifted, fuller-looking brows that stay perfectly styled while supporting healthier brow growth over time. Easy to use, comfortable to wear, and made to level up your daily brow routine.
What it does:
* Lifts, sculpts, and sets brows with flexible, all-day hold
* Helps brows appear thicker and fuller over time
* Styles without stiffness or stickiness
* Delivers a soft, laminated-like finish
* Grooms brows and lashes with precision using one multitasking brush
* Jumbo-sized means more product and longer use
Why you’ll love it
Flexible styling + brow growth care =
brows that look better now and get better over time.
HOLD UP! PLUS Flexible Clear Brow Wax is infused with Biotinoyl Tripeptide-1 to help nourish brows while you style. Pair it with the Multitasker PRO Brush for effortless shaping, grooming, and control in just a few strokes.
• HOLD UP! PLUS Flexible Clear Brow Wax with Growth Formula
• Multitasker PRO Brush
1. Start with clean, dry brows
2. Use the spoolie to pick up a small amount of HOLD UP! PLUS. Remember, less is more
3. Brush brows upward and outward to lift and shape
4. Press gently for a sleek, polished look or leave fluffy for a softer finish
5. Use the groomer and comb to refine brows and separate lashes
💡 Pro tip: Keep the cap tightly closed when not in use to maintain formula quality.
Power-Packed Ingredients Your Brows Will Love
HOLD UP! PLUS is made with hardworking ingredients that style, hydrate, and support healthier-looking brows over time.
• Glycerin helps draw moisture into brow hairs, keeping them soft, smooth, and flexible
• Panthenol (Pro-Vitamin B5) nourishes and strengthens brow hair for a fuller, healthier appearance
• Biotinoyl Tripeptide-1 supports brow growth at the follicle level, helping brows look thicker and more defined with continued use
• Water (Aqua) ensures a lightweight, smooth texture for effortless application
Styled brows now. Better brows over time.
Full Ingredients:
Aqua, Steareth-21, Glycerin, PVP, Panthenol, Biotinoyl Tripeptide-1, Phenoxyethanol, Ethylhexylglycerin

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Overall rating: 4.7 / 5 from 449 reviews.
This is the only brow gel I’ve tried that does NOT get sticky or tacky on your brows. There’s no white residue and it leaves your brows exactly how you want them! Love It!
Brandi H. 5/5 Verified
HOLD UP! Flexible Brow Wax + Dual Angled Brush
Store owner replied: Thank you so much, Brandi! 🥹💕 We’re so happy to hear that you love HOLD UP! and that it gives you the perfect brow look.
This video is after a 8+ hour work day and outfit change with no retouching needed. Still waiting to see the results of the growing serum but the wax itself is great, a huge upgrade from classic tinted brow gel!
Olivia D. 5/5 Verified
Store owner replied: Hi Olivia! Thank you so much for taking the time to share your experience! 🤍 We're so happy to hear that you love the results! Thank you for sharing your video, too. Enjoy your brows! ✨
I’m growing my eyebrows back after a youth of over-plucking them! The wax helps keep the hair that’s there hide the more sparse sections that need to be pencilled in
Niamh H. 5/5 Verified
HOLD UP! Flexible Brow Wax + Dual Angled Brush
Store owner replied: Hi Niamh! Thank you so much for your lovely review! 💕 We're so happy to hear that HOLD UP! is helping keep your brows in place while they're growing back.
I've used other brow waxes but BAE's product is truly the BEST! Each strand of my brows stays in-place and makes them look fuller and natural when I add brow gel. I always buy two at a time so I never run out!
Gerard M. 5/5 Verified
Store owner replied: Hi Gerard! Thank you so much for your amazing review! We're delighted to hear that HOLD UP! has become your favorite brow wax. Enjoy your brows! 💛
This is the only thing I will use on my brows. I love that is so easy to use, holds the brows up and the best part - helps keep brow hairs while growing and nourishing them.
Nazneen R. 5/5 Verified
HOLD UP! PLUS Brow Styling Wax
Store owner replied: Hi Nazneen! Thank you so much for your amazing review! 💛 We're absolutely thrilled to hear that HOLD UP! PLUS has become your go-to brow product! Thank you for your support. 😊
Great product but does get flaky
Nancy L. 5/5 Verified
Store owner replied: Hi Nancy! Thank you so much for your review! 💛 We're so happy to hear you're enjoying HOLD UP! If you notice a white film or flaking, it usually means a little too much product has been applied. A little goes a long way! We also recommend applying it to clean brows with a clean spoolie. If needed, you can quickly wipe your brows with a Q-tip and a little micellar water before styling to remove any oils or residue. Thanks again for your feedback and support! 😊
Love
Beth L. 5/5 Verified
HOLD UP! Flexible Brow Wax + Dual Angled Brush
Store owner replied: Thanks so much, Beth! 💕 We're thrilled you're enjoying it! Thanks for sharing your support! ✨
Easy to use flexible hold, doesn’t flake or feel stiff. I would love to see a fragrance free version come out! I’m interested in getting the extra hold for my kit. Great product
Jessica W. 5/5 Verified
Store owner replied: Hi Jessica! Thank you so much for your lovely review! 💛 We’re really happy to hear you’re enjoying our brow wax. Just a quick note - we do have a fragrance-free option available: HOLD UP! PLUS. :)
Absolutely the best brow wax I have ever tried. Brows stay perfect all day!
Natasja K. 5/5 Verified
Store owner replied: Hi Natasja! 😊 Thank you so much for your amazing feedback! 💗 We’re so happy to hear you’re loving the HOLD UP! Brow Wax and that it keeps your brows in place all day.
I have searched high and low for a clear brow gel and let me tell you, this is IT! It goes on so easily, keeps my brows in place ALL DAY, and the best part, no white cast or flakiness!! I’m so glad I found this product!
Liz H. 5/5 Verified
HOLD UP! PLUS Brow Styling Wax
Store owner replied: Hi Liz, thank you so much for your review and photo! 💕 We’re SO happy to hear you’re loving it! 😊
Su producto para peinar las cejas es el mejor 👍
Fraibel T. 5/5 Verified
Store owner replied: Hi Fraibel Tafur! Thank you so much for your lovely review. 😊 We’re really happy to hear that you love our brow styling products. 💕
100% live my brow styling wax
Sheiley P. 5/5 Verified
HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush
Store owner replied: Hi Sheiley! So happy to hear you’re loving the Brow Styling Wax 😍 Thank you so much for your support! 💕
Brows stay well, and no flaky! Only rec/ wish would be that the brush be angled so it would be easier to “dip” into the gel
Taylar G. 5/5 Verified
HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush
Store owner replied: Hi Taylar! 💗 Thank you so much for sharing your feedback! So happy to hear you’re getting long-lasting hold with no flaking.
Schnelle Lieferung und zufrieden stellendes Produkt
Jennifer S. 5/5 Verified
HOLD UP! PLUS Brow Styling Wax
Store owner replied: Hi Jennifer! Thank you so much for your feedback! 🤍 We’re really happy to hear you’re satisfied with the product and delivery. We appreciate you taking the time to share your experience :)
I have been training my eyebrows with this product. It’s been very effective. Highly recommend it.
Fatemeh S. 5/5 Verified
HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush
Store owner replied: Thanks so much for sharing your review, Fatemeh 💗 So happy to hear it’s working so well for your training routine and giving you great results! :)
Best brow product on the market! Instant lamination without the added cost.
Leah S. 5/5 Verified
Been using the product for almost two years and love it. Easy to order, delivery is always fast and product works well. Keep up :)
Aurelija V. 5/5 Verified
Store owner replied: Hi Aurelija! Thank you so much for your kind words! 💛 We’re thrilled to hear you’ve been enjoying HOLD UP! Brow Wax for almost two years. Your support means so much to us!
When I made my first review I did not like the product cuz I could not get it to hold (my brows are thin and grow downwards). That problem can be solved with combining with a lash glue. Thats good enough but there is always a little white residue when using glue but now I think I have found the solution to get the brows to hold only with the brow wax. I patted some setting powder on them and for now they are holding 👌 so happy that I finally found a solution cuz the brow wax is fenomenal at shaping the brows, the best brow shaping product I ever found
Nina 5/5
Amazing 👏 🤩 🙀 Thank you!!!
Βαλια Δ. 5/5 Verified
Good
Thais M. 5/5 Verified
Really good product .
Elizabeth J. 5/5 Verified
That’s really nice and wonderful its worked Thank you
Sima P. 5/5 Verified
So happy I bought this product! Works really well and stays in place all day without feeling stiff and sticky!
Christina C. 5/5 Verified
This is The best one Love it
Rungaroon M. 5/5 Verified
The best brow wax! I have quite tick brows and it holds all day!
Veerle V. 5/5 Verified
This is my favorite wax product for brows, period! I'm a loyal customer of over 2+ years and I use it on my brows every single day. When I had just 1 experience that wasn't typical, I reached out to customer service and not only had the most amazing experience but it was fixed quickly and every person I dealt with couldn't have been more kind and helpful. I truly cannot thank you all enough! Me and my brows continue to love this brand!!! 'Til death do us part :)
Madison K. 5/5
Store owner replied: Hi Madison! 🤍 Thank you so much for your kind words and for being such a loyal supporter over the past 2+ years! We’re thrilled to hear that HOLD UP! is your go-to brow wax and that our team was able to help when needed. 🥰 Here’s to many more flawless brow days together! ✨
My eyebrow hairs are incredibly thick and no brow gel has been successful in pushing them up and holding them for even 10 minutes! With this brow gel I can finally keep my brows brushed upward and shape them to my liking! My eyebrows now defy gravity and I love how they fram my face now!!
Sara S. 5/5 Verified
HOLD UP! Flexible Brow Wax + Multitasker Brush
Store owner replied: Hi Sara! 🤍 We’re so thrilled to hear this! It’s amazing your brows are now holding perfectly-thanks so much for sharing your experience! :)
Great hold!
Gianna V. 5/5 Verified
I’ve only been using this product a week. I’m now totally obsessed with it. It keeps my eyebrows so beautifully groomed and low maintenance ❤️
Rhea Benessa C. 5/5 Verified
HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush
Store owner replied: Hi Rhea! We’re so happy to hear that you’re loving your HOLD UP! PLUS Brow Wax! 😍 Thank you for sharing-enjoy your perfectly styled brows!
Works well! Holds my lamination in place overnight.
Whitney N. 5/5 Verified
I have sparse eyebrows from years of plucking and modeling This is the first product that does exactly what it says. I love love love that it is also a growth serum!
Heide B. 5/5 Verified
These products were gifted to me last year. When I ran out of them, I tried to find dupes, which never really gave my brows as long or as strong a hold. I finally decided to order them again from overseas, and it was so worth the time and money <3 I got shipping updates all the way and found that delivery didn't take too long for the distance it had to travel.
Gabrielle A. 5/5 Verified
HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush
Store owner replied: Hi Gabrielle! Thank you so much for your lovely review! We’re so happy to hear you came back to HOLD UP! PLUS and the Multitasker PRO Brush- and that they gave your brows the hold you love. ✨ Enjoy your brows, and thank you for your support! 😊
Love it
Nelpha G. 5/5 Verified
Perfect bows in 1 minute
Lisa W. 5/5 Verified
I love this gel! My eyebrows tend to grow out and down in done areas and this makes them behave like no other product has.
Kelly M. 5/5 Verified
Honestly. I’m usually not the one to write a review. But man. This brow gel is the besttttt!!! I’ve tried Anastasia. Make. Rare beauty. Etc. nothing ever hold my brow the way barbrow does. I’m very very very impressed. Will recommend to all my friends and family! Thank you baebrow, because of you my brows are always on fleek!
Shaoqing T. 5/5 Verified
Muy buen producto
Rocio G. 5/5 Verified
Eu amei demais esse produto, não quero nunca mais ficar sem!
Rafaela M. 5/5 Verified
Easy to use!
Christine T. 5/5 Verified
I’m so impressed. Same result as a brow lamination but… better. And without the damage! I see why this went viral. Absolutely love it. Doesn’t take much at all. Only time I saw a white cast is when I used too much in one spot. Defintely recommend!
Hannah L. 5/5 Verified