This everyday brow duo gives you lifted, fluffy, fuller-looking brows with flexible hold that lasts. Easy to use, comfortable to wear, and perfect for natural or laminated-style brows in just a few strokes.
What it does:
* Lifts, grooms, and sculpts brows with flexible, all-day hold
* Creates fluffy or sleek laminated-style brows
* Styles without stiffness or stickiness
* Leaves brows looking fuller and more lifted
* Styles with precision using a dual angled brush
* Jumbo sized 20ml tin means more product and longer use
Why you’ll love it
Strong hold + flexible wear = brows that stay lifted, fluffy, and polished from day to night. One small dab is all you need. Big tin, small price, flawless brows every time.
How to Use:
1. Start with clean, dry brows
2. Use the spoolie to pick up a small amount of HOLD UP! Flexible Brow Wax. Remember, less is more
3. Brush brows upward and outward to lift and shape
4. Press gently for a sleek look or leave fluffy for a softer finish
5. Use the groomer and comb to refine brows and separate lashes
💡 Pro tip: Keep the cap tightly closed when not in use to maintain formula quality.
1. Start with clean, dry brows
2. Use the spoolie to pick up a small amount of HOLD UP! Flexible Brow Wax. Remember, less is more
3. Brush brows upward and outward to lift and shape
4. Press gently for a sleek look or leave fluffy for a softer finish
5. Use the groomer and comb to refine brows and separate lashes
💡 Pro tip: Keep the cap tightly closed when not in use to maintain formula quality.
Ingredients
HOLD UP!
Aqua, Steareth-21, Glycerin, PVP, Parfum, Phenoxyethanol, Ethylhexylglycerin
HOLD UP! PLUS
Aqua, Steareth-21, Glycerin, PVP, Panthenol, Biotinoyl Tripeptide-1, Phenoxyethanol, Ethylhexylglycerin
These products were gifted to me last year. When I ran out of them, I tried to find dupes, which never really gave my brows as long or as strong a hold. I finally decided to order them again from overseas, and it was so worth the time and money <3 I got shipping updates all the way and found that delivery didn't take too long for the distance it had to travel.
Store owner replied:
Hi Gabrielle! Thank you so much for your lovely review! We’re so happy to hear you came back to HOLD UP! PLUS and the Multitasker PRO Brush- and that they gave your brows the hold you love. ✨ Enjoy your brows, and thank you for your support! 😊
This product has become my must-have on my daily routine. Cannot do without it. It gives your eyebrows an amazing laminating effect and its duration and hold is extremely fashinating. Lasts for the whole day. I totally love it!!!!!!
I recently tried Baebrow’s eyebrow wax, and I’m beyond impressed! The formula is smooth, easy to apply, and provides great hold without feeling stiff or greasy. It keeps my brows in place all day while still looking natural—no flaking or residue. I also love that it enhances my natural shape without making my brows feel heavy
I have very thick coarse hair and I have never been able to fully tame my brows let alone reach an at home laminated look no matter the product. This has been the first time ever I’ve been able to achieve this and I’m so glad I found baebrow! Super happy with it!
Works like magic! absolutely love this product. Added it to my daily routine making my eyebrows look as if I got them laminated with out the damage. Definatly add it to your daily routine for that beautiful flexible hold.
I love the Baebrow wax, it holds my brows in place and gives them the right “wild” look I’m looking for. A great quality product, definitely recommend!
I've been tempted to buy this product for quite sometime, but I hate being disappointed by products. I was NOT disappointed with this one, though! I'm glad I bit the bullet. My brows stay in place allll day! And they look fuller and more shapely! It makes me look more awake, too. Highly recommend.
I thought this was a scam but I decided to purchase it anyways at some point. I’ve tried so so many eyebrow gels and my eyebrows are really not thick, but nothing will hold or keep looking good for more than an hour. BAEBROW IS AN EXTREME GAME CHANGER!!! I couldn’t believe how good it was first time I tried it. Now the only brow gel I will ever use.
I LOVE the brow wax and I’m so glad there’s an option with growth serum available now. This is my second time purchasing it; the tin is small but lasts forever. It remains to be seen if the growth serum works but regardless - I’m a customer for life. It doesn’t look like it in the photos but my brows are super unruly, curly, with a thick shaft…while also being sparse. Bae Brow makes them look perfect and also allows me to brush them over bad microblading pigment from years ago.
This video is after a 8+ hour work day and outfit change with no retouching needed. Still waiting to see the results of the growing serum but the wax itself is great, a huge upgrade from classic tinted brow gel!
Store owner replied:
Hi Olivia! Thank you so much for taking the time to share your experience! 🤍 We're so happy to hear that you love the results! Thank you for sharing your video, too. Enjoy your brows! ✨
Absolutely the best brow wax I have ever tried. Brows stay perfect all day!
Store owner replied:
Hi Natasja! 😊 Thank you so much for your amazing feedback! 💗 We’re so happy to hear you’re loving the HOLD UP! Brow Wax and that it keeps your brows in place all day.
I have searched high and low for a clear brow gel and let me tell you, this is IT! It goes on so easily, keeps my brows in place ALL DAY, and the best part, no white cast or flakiness!! I’m so glad I found this product!
Store owner replied:
Thanks so much for sharing your review, Fatemeh 💗 So happy to hear it’s working so well for your training routine and giving you great results! :)
Best brow product on the market! Instant lamination without the added cost.
My eyebrow hairs are incredibly thick and no brow gel has been successful in pushing them up and holding them for even 10 minutes! With this brow gel I can finally keep my brows brushed upward and shape them to my liking! My eyebrows now defy gravity and I love how they fram my face now!!
Store owner replied:
Hi Sara! 🤍 We’re so thrilled to hear this! It’s amazing your brows are now holding perfectly-thanks so much for sharing your experience! :)
I’ve only been using this product a week. I’m now totally obsessed with it. It keeps my eyebrows so beautifully groomed and low maintenance ❤️
Store owner replied:
Hi Rhea! We’re so happy to hear that you’re loving your HOLD UP! PLUS Brow Wax! 😍 Thank you for sharing-enjoy your perfectly styled brows!
Good product. Sometimes it does flake. I was walking around with white flakes not realizing it after half a day. Embarrassing 🙈 😂. Overall good product.
Store owner replied:
Hi Nancy! Thanks so much for sharing your feedback! 🤍 Just a quick tip to help: always apply HOLD UP! onto clean brows, and use a clean spoolie to apply a small amount. A little goes a long way! White “flakes” usually happen if too much product is used or it mixes with foundation/cream. Hope this helps you get that perfect look every time! 😊
This is the first makeup review I’ve ever done. My eyebrows aren’t necessarily thick but the hairs are and this holds them in place perfectly. Second day using it and I’m never letting this lil brow tub go!
I’m obsessed with the perfect brow! And now BAEBROW! So when I had to have surgery on my forehead to remove skin cancer, I was very self conscious about the asymmetry of my eyebrows, therefore face.
The wax allowed me to exaggerate my normal brow and temper my surgery brow. AND HOLD!
Both the wax and the henna were crucial to my self confidence while I heal.
