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ALL CAPS COLOR GUIDE

Find your perfect brow shade, bae.

Not sure which ALL CAPS shade to pick? We got you. This guide makes it easy to find your best match based on your brow color, hair tone, and undertones, so your brows look bold, natural, and actually flattering.

BAEBROW ALL CAPS shade guide
1

Match the darkest part of your brows

For the best result, choose a shade close to the deepest hairs in your brows. Going lighter often won't show up enough.

2

Your undertones matter

The tint can pull cooler on pink skin, warmer on peachy skin, and more true-to-tone on neutral undertones.

3

Timing changes the intensity

Leave it on for 5 to 7 minutes for a softer finish, or 15 to 20 minutes for a bolder, more defined look.

Choose your brow mood

We grouped the shades by undertone so you can stop overthinking and start tinting.

Neutral brow shades
For Neutral Baddies ✨

Balanced, flattering, easy-to-wear tones

Perfect if your coloring sits between warm and cool, or you just want a super wearable brow that doesn't lean too golden or too ashy.

Neutral Medium Brown For anyone wanting natural, balanced definition without any warm or cool pull. A true medium brown that works across a wide range of hair colors, from blonde to light brunette. Not recommended for deep brunettes. Try Dark Brown instead.
Neutral Light Brown For blondes who want soft, natural definition without any warm or cool pull. A true light brown that enhances without overpowering. Light brunettes can use this for a very subtle, barely there result, but for more visible definition, try Neutral Medium Brown instead.
Dark Brown For brunettes of all shades who want fuller, more defined brows that still look natural. A rich, deep brown with enough intensity to make an impact without looking harsh or overdone. Also works for anyone wanting a bold, high-contrast result, regardless of hair color.
Cool-toned brow shades
For Cool-Toned Queens ❄️

Ashy, smoky, cool-girl shades

Best for cool undertones, ashy blondes, silver hair, and brunettes who want depth without warmth.

Black For dark brunettes and black hair only. A true, deep black that delivers maximum definition and intensity. Not recommended for anyone wanting a softer or more natural result. Try Dark Brown instead.
Graphite For silver, grey, and platinum blondes looking for a cool-toned shade with definition. A cool, ashy finish that creates natural contrast without any warmth. Not recommended for warm or golden tones.
Ash Brown For medium brunettes with neutral to cool undertones. A balanced brown that delivers natural definition. This shade may appear slightly warmer immediately after application and will settle into its true tone within 24 hours.
Ash Blonde For platinum, ash, and cool-toned blondes who want soft, natural definition. A cool-leaning light shade that blends seamlessly without adding any warmth. Not recommended for warm or golden blondes. Try Warm Light Brown or Taupe (Warm) instead.
Warm brow shades
For Warm Hotties ☀️

Golden, soft, sunlit tones

Made for warm undertones, honey hair, golden blondes, and redheads who want brows that feel seamless.

Warm Light Brown For light warm blondes only. A sheer, low-intensity shade that enhances and grooms without adding noticeable depth or definition. Ideal if your brows are already close to your desired shade and you just want a subtle boost. Not recommended for medium blondes, cool or ash tones, or anyone wanting a more defined result.
Auburn Made for auburn hair. Works beautifully across the full auburn spectrum, from strawberry blonde and copper red through to warm chestnut and deep auburn. Delivers a natural finish with reddish-brown undertones and medium intensity. Not recommended for brunettes or blondes without red or copper tones. Try Warm Light Brown or Warm Medium Brown instead.
Warm Medium Brown For medium blondes and light brunettes with warm or golden undertones. Delivers a defined, full-coverage result with soft golden-brown warmth. More impactful than Warm Light Brown, without going red. Not recommended for cool, ash, or platinum tones.
Taupe (Warm) Suitable for light to medium blonde hair with warm undertones. Works particularly well with golden blonde, beige blonde, honey blonde, and strawberry blonde hair colors. Delivers a natural-looking finish with warm undertones and medium intensity. Not recommended for ash blonde, platinum, or cool-toned hair. Try Ash Blonde or Graphite instead.

Before you tint: quick BAEBROW rules

  • Want it soft? Leave it on for 5 to 7 minutes.
  • Want it bold? Leave it on for 15 to 20 minutes.
  • A lighter shade than your current brow color may barely show.
  • Always patch test first.
  • If you've reacted to PPD before, skip ALL CAPS and go for INSTANT TINT! instead.

Still not sure?

Take the quiz or message us. We'll help you pick the shade that makes the most sense for your brows, not just the one that sounds cute.

FREQUENTLY ASKED QUESTIONS

How long does ALL CAPS last?

Usually 2 to 4 weeks on brow hairs. Darker shades may also leave a temporary skin stain for a few days.

Does it stain the skin?

Darker shades like Dark Brown and Black can leave more of a skin stain than lighter shades.

How do I choose the best shade?

Match the darkest part of your brows and use your undertones as the tie-breaker.