Privacy Policy
SECTION 1 — INFORMATION WE COLLECT
When you make a purchase, create an account, subscribe to marketing, or interact with our website, we collect certain personal information you provide, including your name, address, email address, phone number, payment information, and order details.
When you browse our store, we automatically receive information about your device and interaction with our site, such as your IP address, browser type, referring pages, pages viewed, and time spent. This information may be collected using cookies or similar technologies.
Marketing Communications (Email, SMS, MMS & WhatsApp)
If you choose to opt in, we may collect your email address and/or mobile number to send you promotional, transactional, and personalized marketing communications via email, SMS, MMS, and WhatsApp. You may opt out at any time by following the unsubscribe instructions included in our messages.
SECTION 2 — HOW WE USE YOUR INFORMATION
We use the information we collect to:
Process and fulfill orders
Communicate with you about your purchases
Provide customer support
Improve our website, store experience, and services
Send marketing communications (with your consent)
Conduct analytics and measure site performance
Detect and prevent fraud
Comply with legal obligations
If we request your information for a secondary purpose (such as marketing), we will either ask for your express consent or provide an opportunity to decline.
SECTION 3 — HOW TO WITHDRAW CONSENT
If you opt in to marketing and later change your mind, you may withdraw your consent at any time by:
Emailing us at info@baebrow.com
, or
Mailing us at:
Ultra Sheen Limited
9th Floor, Amtel Building
148 Des Voeux Road Central
Hong Kong
You may also opt out directly:
Email: Click “Unsubscribe” in any email
SMS/MMS: Reply STOP
WhatsApp: Reply STOP in the WhatsApp thread
SECTION 4 — DISCLOSURE
We may disclose your personal information if required by law, to comply with legal processes, to enforce our Terms of Service, or protect our rights, property, or safety.
SECTION 5 — SHOPIFY
Our store is hosted on Shopify Inc. They provide the e-commerce platform that allows us to sell our products and services.
Your data is stored through Shopify’s secure data storage, databases, and application environment.
If you complete your purchase using a direct payment gateway, Shopify stores your encrypted payment information according to PCI-DSS industry standards.
For more information, we encourage you to review Shopify’s Terms of Service and Privacy Statement.
SECTION 6 — THIRD-PARTY SERVICE PROVIDERS
We use certain third-party partners to help us operate our business. These providers may collect, use, or process your information solely as needed to perform the services they provide.
Marketing & Messaging Providers
Klaviyo — Email marketing, automation, and segmentation
Bird — SMS, MMS, and WhatsApp message delivery and compliance
These partners may collect contact information, device data, and message engagement (opens, clicks, opt-out data) to support communication delivery and performance.
Analytics & Attribution
Triple Whale — Tracks browsing behavior, purchase attribution, device information, and site interactions to help us improve our website and advertising performance.
Meta Pixel — Collects event data such as views, clicks, and purchases for analytics and targeted advertising.
Payment Processors
Our payment gateways use encrypted systems and adhere to their own privacy policies. We recommend reviewing their individual policies to understand how your information is handled.
Transfers Across Jurisdictions
Some third-party providers may operate in different jurisdictions. When you choose to complete a transaction involving such a provider, your information may be subject to the laws of that jurisdiction.
Once you leave our website or are redirected to a third-party site or application, this Privacy Policy no longer applies.
SECTION 7 — SECURITY
We follow industry best practices to protect your personal information and take reasonable precautions to prevent loss, misuse, unauthorized access, disclosure, alteration, or destruction.
Payment data processed directly by Shopify is encrypted using SSL and AES-256 standards. No method of electronic transmission is 100% secure, but we comply with PCI-DSS requirements and apply additional safeguards.
SECTION 8 — COOKIES
We use cookies to improve your browsing experience, analyze performance, personalize content, and support core Shopify functionality. Examples include:
_session_id
_shopify_visit
_shopify_uniq
cart
secure_session_id
storefront_digest
You may manage cookie preferences through your browser settings or our cookie banner.
SECTION 9 — AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority and have given consent for your minor dependents to use this site.
SECTION 10 — CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)
If you are a California resident, you have specific rights regarding your personal information.
Your Rights
You have the right to:
Know what personal information we collect and how we use it
Access the personal information we hold about you
Request deletion of your personal information
Correct inaccuracies in your information
Opt out of the sale or sharing of personal information (we do not sell your data)
Limit use of sensitive personal information (we do not collect sensitive categories)
To exercise these rights, contact us at:
info@baebrow.com
or by mail at the address listed below.
We will verify your identity before fulfilling any privacy request.
We do not discriminate against California residents for exercising their privacy rights.
SECTION 11 — CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy at any time. Changes take effect immediately once posted on our website. If we make material updates, we will notify you on this page so you remain aware of what information we collect, how we use it, and under what circumstances we disclose it.
If our company is acquired or merged, your information may be transferred to the new owners so we may continue to serve you.
SECTION 12 — CONTACT INFORMATION
For questions, requests, or concerns about this Privacy Policy, you may contact our Privacy Compliance Officer:
Email: info@baebrow.com
Mail:
Ultra Sheen Limited
Attn: Privacy Compliance Officer
9th Floor, Amtel Building
148 Des Voeux Road Central
Hong Kong