Grow Up Bundle

Grow daily. Style with intention.

This bundle gives you stronger, fuller, healthier-looking brows with care that works day and night. No complicated routine. Just growth, nourishment, and easy styling in one set.

What it does:
* WHAT THE BROW! Growth Serum helps fortify, strengthen, and support brow + lash growth
* Improves the look of fullness, length, and shine over time
BAE-ALL-DAY Brow Conditioner grooms, conditions, and supports brow health
* Lightweight, non-greasy formula that's perfect as a base or touch-up
HOLD UP! PLUS Brow Styling Wax shapes and holds brows with flexible, long-lasting control
*Infused with a brow growth formula to style and nourish at the same time
* Natural finish. No flakes. No stiffness.

Why you’ll love it:
Growth care + daily conditioning + flexible styling =
brows that don’t just look good, they get better over time.

Why choose the Grow Up Bundle:
* Complete brow care, from treatment to styling
* Helps support visible growth and healthier-looking brows
* Made with high-quality, brow-loving ingredients
* Easy to use, great for beginners and beauty pros
* Cruelty-free; vegan, always

• WHAT THE BROW! Eyebrow & Lash Growth Serum
• BAE-ALL-DAY Brow Conditioner
• HOLD UP! PLUS Brow Styling Wax
• Dual Angled Brush

Consistency is key. Use daily for best results and visible improvement over time.

1. Apply WHAT THE BROW! Growth Serum daily to clean brows (and lashes)
2. Groom and condition with BAE-ALL-DAY Brow Conditioner
3. Shape and set with HOLD UP! PLUS Brow Styling Wax
4. Stay consistent and watch your brows thrive

Take our Shade Finder Quiz

BAE-ALL-DAY:
Aqua, Propanediol, Carbomer, Arginine, Lactic Acid, Glycine Soy Germ Extract, Triticum Vulgare Germ Extract, Scutellaria Baicalensis Root Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Phenoxyethanol, Ethylhexylglycerin, Triethanolamine, Panthenol, Caffeine

The formula contains many active ingredients such as CAFFEINE which promotes circulation keeps follicles healthier and works to stop hair loss. ARGININE promotes the strengthening of hair, decreases hair breakage, and helps protect it from damaging effects. Wheat Germ Extract has antioxidant and conditioning properties which promote hair regeneration.

WHAT THE BROW!:
Rosehip Oil: Contains lots of omega 3 and omega 6 fatty acids that revive dull hair
Castor Oil: Contains ricinoleic acid which promotes hair growth and helps fight hair loss
Sweet Almond Oil: Rich in magnesium, calcium and zinc, these minerals keep hair strong and supple
Coconut Oil: Seeps into follicles and promotes growth.
Argan Oil: Rich in natural phenols, helps promote new hair growth
Sunflower Seed Oil: - Contains linoleic acid which assists in slowing hair loss. Its emollient properties keep hair soft and hydrated.
Vitamin E Oil: Full of antioxidants that help maintain hair growth

Full INCI: Rosa Canina Fruit Oil, Ricinus Communis Seed Oil, Prunus Amygdalus Dulcis Oil, Cocos Nucifera Seed Oil, Argania Spinosa Kernel Oil, Helianthus annuus seed oil, Tocopherol

HOLD UP! PLUS
Aqua, Steareth-21, Glycerin, PVP, Panthenol, Biotinoyl Tripeptide-1, Phenoxyethanol, Ethylhexylglycerin