Lift. Shape. Stay flexible.

HOLD UP! Flexible Brow Wax is a clear, non-sticky styling wax that lifts, grooms, and sculpts brows into place with just a few upward strokes. Easy to apply and comfortable to wear, it gives brows a fuller, fluffy look without stiffness. The jumbo size means one pot lasts a long time.

What it does:

* Lifts and shapes brows with a flexible, natural finish

* Creates fuller-looking, fluffy brows

* Delivers long-lasting hold without crunch or residue

* Applies quickly and effortlessly

Why you’ll love it

Strong hold that still feels soft.

HOLD UP! lets you customize your brow style from natural to bold while keeping brows touchable and comfortable all day.

Perfect for everyday styling with a hold that moves with you.

Choose your formula:

HOLD UP!

A transparent, non-sticky wax made for flexible styling with a clean finish.

HOLD UP! PLUS

An unscented formula infused with brow-loving ingredients, including Biotinoyl Tripeptide-1, to help nourish and support brow growth over time.

How to Use:

1. Start with clean, dry brows

2. Pick up a small amount of wax using the angled brush or spoolie side

3. Brush brows upward and outward to lift and shape

4. Press gently for a sleek look or leave fluffy for a softer finish

💡 Pro tip: Keep the cap tightly closed when not in use to maintain formula quality.