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Brows Are Everything Collection

Check out our full range of products below!
Instant Tint is available in 3 universal colors to suit all hair types! Dark Brown is the most delicate shade for light hair and blondes. Graphite is a universal favorite giving your brows a bolder darker look. Black is the darkest and glossiest of all.
Our combo packs are the most popular option - allowing you to mix and match shades for the mood that you are in.
Click into a color to see more photos and videos!

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HOLD UP! PLUS Brow Wax is a new, unscented version which includes a powerful brow growth formula. Infused with nourishing ingredients like Biotinoyl Tripeptide-1, it doesn't just style - it nurtures and grows your brows over timeHOLD UP! PLUS Brow Styling Wax
HOLD UP! PLUS Brow Styling Wax Sale priceR 536.00
With every tool you'll need included in this bundle, you're all set to design your perfect brows: ALL CAPS Henna Capsules HOLD UP! Brow Styling Wax Dual Angled Brush Pipette Mini Finger SwiperHenna & Hold Bundle
Henna & Hold Bundle Sale priceR 892.00 Regular priceR 1,106.00
Introducing HENNA & HOLD PLUS your secret to bolder, healthier, and perfectly-sculpted brows! This bundle offers the perfect blend of natural tinting and nourishing styling.Henna & Hold PLUS
Henna & Hold PLUS Sale priceR 1,160.00 Regular priceR 1,249.00
HOLD UP! PLUS Brow Styling Wax + Multitasker PRO BrushHOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush
HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush Sale priceR 714.00 Regular priceR 803.00
This Brow Kit consists : Instant Tint! , G-LAM, DUAL BRUSH, REUSABLE MAKEUP & TINT REMOVER MINI SWIPER X 2 , MINI RAZORS 2 PACKThis Brow Kit consists : Instant Tint! , G-LAM, DUAL BRUSH, REUSABLE MAKEUP & TINT REMOVER MINI SWIPER X 2 , MINI RAZORS 2 PACK
Brow Kit: Tint, Clean & Hold Sale priceFrom R 1,160.00 Regular priceR 1,517.00
G-LAM is a clear eyebrow gel designed to groom brows and instantly deliver a lifted and fuller look.Clear eyebrow gel for grooming brows long lasting effect for fans of full and feathery trends
G-LAM Clear Brow Gel Sale priceR 357.00
BAE-ALL-DAY is a brow and lash conditioner in light gel form designed for daily use. The non-greasy formula includes fortifiers known to promote strength, growth and conditioning of brows. BAE-ALL-DAY Eyebrow Conditioning Gel for eyebrow care full with rich ingredients
BAE-ALL-DAY Eyebrow & Lash Conditioner Sale priceR 304.00 Regular priceR 446.00
INSTANT TINT! is a gentle, easy-to-use eyebrow tint that delivers color and shine in less than 15 minutes. INSTANT TINT! for tinting eyebrows at home in dark brown color natural effect no mixing oval shaped applicator
Instant Tint! Sale priceFrom R 446.00
It’s ideal for applying pomade, shadow and even tint with pro precision. Mimic hairlike strokes, fill in sparse areas or use with INSTANT TINT for a well-defined arch.Dual Ended Angled Brush - Two high quality brushes in one with firm and densely packed bristles for filling in sparse areas or use with INSTANT TINT for a well-defined arch cruelty-free
Dual Ended Angled Brush Sale priceR 268.00
Keep your beautiful hair back during your beauty routine with our super soft and snuggly BAEBAND. BAEBAND for keeping your hair back during your beauty routine super soft and snuggly in leopard and light pink colors
BAEBAND Sale priceFrom R 90.00 Regular priceR 215.00
BAEBROW's WHAT THE BROW! Eyebrow Lash Serum is a 100% natural mix of the highest quality oils that work together to fortify, strengthen and lengthen your eyebrows.WHAT THE BROW! Eyebrow Growth Serum 100% natural formula for brow care strengthen and lengthen eyebrows tube with an applicator
What The Brow! Eyebrow & Lash Growth Serum Sale priceR 714.00
The bundle contains BAE-ALL-DAY Eyebrow Conditioning Gel and WHAT THE BROW! for a brow and lash boosting duo!Night and Day Brow & Lash Growth & Conditioning Duo
Night and Day Brow & Lash Growth & Conditioning Duo Sale priceR 892.00 Regular priceR 1,160.00
BAEBROW's Eyebrow Razor is a perfect tool for on the go eyebrow shaping and sculpting.Eyebrow Razor for eyebrow shaping at home easy application razor suitable for chin, sideburns, upper lip area, cheek, stopping your brows from overplucking
Eyebrow Razor Sale priceR 125.00
BAEBROW's Eyebrow Razor is a perfect tool for on the go eyebrow shaping and sculpting.Eyebrow Razor 2 pack for eyebrow shaping at home and creating prefect brows without plucking, tweezing, waxing or threading sage and easy application in light pink color
Eyebrow Razor 2 Pack Sale priceR 215.00
Sick of seeing a mountain of cotton pads filling up your waste basket? Time to opt in for a solution that's softer on the skin and the wallet. BAEBROW' Reusable Makeup Removal Pads will easily and gently remove makeup without irritating the skin. Save up to 200 cotton pads a month.Reusable Makeup Removal Pads - Set of 2 for removing make-up made with a soft, skin-friendly material no irritation in black and light pink colors
Reusable Makeup Removal Pads - Set of 2 Sale priceR 143.00 Regular priceR 232.00
Time to discard bulky towels and opt-in for this lightweight headwrap made of super soft microfiber that absorbs excess water so you can cut your hair blow-drying time in half!The BAEBUN Embroidered Hair Towel for comforting beauty routine, lightweight head wrap made of super soft microfiber for absorbing excess water, preventing from hair loss and cutting hair blow-drying time in half, super soft and gentle in light pink and white colors
The BAEBUN Absorbent Hair Towel Sale priceR 446.00
Eyebrow Chromatic Scissors - perfect tool for eyebrow trimming and shaping made with 100% stainless steelEyebrow Chromatic Scissors - for trimming unruly eyebrows for smooth and natural look, crafted with ergonomic design
Eyebrow Chromatic Scissors Sale priceR 125.00
INSTANT TINT! is a gentle, easy-to-use eyebrow tint that delivers color and shine in less than 15 minutes. Instant tint for eyebrow tinting at home in black color gentle formula black tube
Instant Tint! Black Sale priceR 446.00
INSTANT TINT! is a gentle, easy-to-use eyebrow tint that delivers color and shine in less than 15 minutes. Instant tint! for eyebrow tinting at home in a hassle-free way in graphite color natural effect pastel pink box
Instant Tint! Graphite Sale priceR 446.00
INSTANT TINT! is a gentle, easy-to-use eyebrow tint that delivers color and shine in less than 15 minutes. Instant tint for eyebrow tinting at home in Dark Brown color for fuller brows no mixing results
Instant Tint! Dark Brown Sale priceR 446.00
The razor easily eliminates unwanted rogue hairs without plucking, waxing, or threading.Eyebrow Mini Razor with Groomer - 2 pack for grooming eyebrows at home mini-razor blade for cleaning up your brows and achieving high arches groomer for brushing hair in the direction of growth in pastel pink color
Eyebrow Mini Razor with Groomer - 2 pack Sale priceR 179.00
Straight Edge Flat Brush for eyebrow styling at home, firm bristles, precise and easy applicationStraight Edge Flat Brush - Super versatile and high quality styling brush, suitable for makeup and tinting, with firm bristles for precise application
Straight Edge Flat Brush Sale priceR 125.00 Regular priceR 179.00
This brush provides extreme precision and ease for drawing a brow line below your arch and applying hairlike strokes to create a fuller effect.Dual Ended Brow Line Brush - Double sided with high quality bristles for using with brow pomade or powder products, providing extreme precision and ease for drawing a brow line below your arch
Dual Ended Brow Line Brush Sale priceR 268.00
Brush Trio - Essential Brow and Lash Styling KitBrush Trio - Essential Brow and Lash Styling Kit - for brow styling, grooming and tinting
Brush Trio - Essential Brow and Lash Styling Kit Sale priceR 535.00 Regular priceR 714.00
Mini Swipers - Reusable Makeup & Tint Removal - 2 packThe perfect makeup removal precision tool that serves the utility of and a cotton pad, q-tip and face wipe in one. It's slim design is great for reaching sensitive areas without messing up the rest of the makeup. Ideal solution for prepping and cleaning eyebrows when tinting with INSTANT TINT!
Mini Swipers - Reusable Makeup & Tint Removal - 2 pack Sale priceR 179.00
Reach for INSTANT TINT! to add some oomph to your brows, then use G-LAM to set them in placeTint + Hold Bundle Instant tint for eyebrow tinting at home in dark brown graphite and black colors mixing the color for long lasting effect gentle formula G-LAM Clear Eyebrow Gel for sculpting and fixing the brows
Tint + Hold Bundle Sale priceFrom R 714.00 Regular priceR 803.00
INSTANT TINT! is a gentle, easy-to-use eyebrow tint that delivers color and shine in less than 15 minutes. Instant Tint before and after effect of brown eyebrow tint pre mixed formula
Instant Tint! Brown Sale priceR 446.00
HOLD UP! Brow Wax is a transparent, non-sticky styling wax that allows customizable eyebrow styling, without any stiffness!HOLD UP! Flexible Brow Wax
HOLD UP! Flexible Brow Wax Sale priceFrom R 393.00
HOLD UP! Flexible Brow Wax + Multitasker BrushHOLD UP! Flexible Brow Wax + Multitasker Brush
HOLD UP! Flexible Brow Wax + Multitasker Brush Sale priceFrom R 589.00 Regular priceR 660.00
The bundle includes HOLD UP!/HOLD UP! PLUS Brow Wax + Dual Angled Brush + G-LAM Clear Brow GelFLUFFY BROW Bundle
FLUFFY BROW Bundle Sale priceFrom R 982.00 Regular priceR 1,071.00
Ultra-thin, retractable brow pencil for defining, filling in, and drawing hair-like strokes with precision and ease.B-LINER Ultra Thin Brow Pencil - Triangle Tip
B-LINER Ultra Thin Brow Pencil - Triangle Tip Sale priceR 304.00
Ultra-thin, retractable brow pencil for defining, filling in, and drawing hair-like strokes with precision and ease.B-LINER Ultra Thin Brow Pencil - Round Tip
B-LINER Ultra Thin Brow Pencil - Round Tip Sale priceR 304.00
HOLD UP! a transparent, non-sticky styling wax that allows for customizable eyebrow styling, without any stiffness! Lift, groom, and sculpt your brows into place with just a few upward strokes to get those fluffy brows. It's extremely easy to apply, leaving eyebrows looking fuller.Fill and Sculpt Bundle (Round Tip Pencil)
Fill and Sculpt Bundle (Round Tip Pencil) Sale priceR 803.00
HOLD UP! a transparent, non-sticky styling wax that allows for customizable eyebrow styling, without any stiffness! Lift, groom, and sculpt your brows into place with just a few upward strokes to get those fluffy brows.Fill and Sculpt Bundle (Triangle Tip Pencil)
Fill and Sculpt Bundle (Triangle Tip Pencil) Sale priceR 803.00
The Ultimate Brow Styling BundleThe Ultimate Brow Styling Bundle
The Ultimate Brow Styling Bundle Sale priceR 1,517.00 Regular priceR 1,784.00
Our original HOLD UP! Brow Waxis a transparent, non-sticky styling wax that allows for customizable eyebrow styling without any stiffness!HOLD UP! Flexible Brow Wax + Dual Angled Brush
HOLD UP! Flexible Brow Wax + Dual Angled Brush Sale priceFrom R 625.00 Regular priceR 660.00
FEATHER BROW BundleFEATHER BROW Bundle
FEATHER BROW Bundle Sale priceFrom R 892.00
Reusable Makeup Removal Pads Set of 4 - for removing makeup, super soft fibre, eco-friendly, cost-effective option, soft edges, no dripping in black and light pink colorsReusable Makeup Removal Pads - Set of 4
Reusable Makeup Removal Pads - Set of 4 Sale priceR 357.00 Regular priceR 482.00
ALL CAPS is a product designed for eyebrow tinting, crafted with top-grade henna for lasting results - color stays on the brow for 2 to 4 weeks, and for about 1 week on your skin, depending on your skin and hair type.ALL CAPS Starter Kit - Powder Henna Capsules
ALL CAPS Starter Kit - Powder Henna Capsules Sale priceR 714.00
Experience  Ideal lash definition with the BAEBROW Lash Separator - an innovative tool designed to glide effortlessly through your lashes, removing excess mascara and leaving them beautifully separated, clump-free, and defined.LASH COMB
LASH COMB Sale priceR 268.00
Meet our essential brow styling brush No. 3.1 - BAEBROW Brow Groomer + Lash Comb + Spoolie - PRO version. This triple multitasker was designed to aid you in getting brows AND lashes into formation.Brow Groomer + Lash Comb Multitasker for eyebrow styling, groomer for removing dead skin and any leftover product, spoolie for shaping brows, comb for separating lashes
Brow Groomer + Lash Comb Multitasker PRO Sale priceR 268.00
Our Grow Up Bundle includes everything you need to achieve the brows of your dreams, whether it's fuller, longer, or perfectly styled brows you're after.Grow Up Bundle
Grow Up Bundle Sale priceR 1,427.00 Regular priceR 1,963.00
BE IN TOTAL CONTROL with this must-have eyebrow styling tool! It’s ideal for applying pomade, shadow and even tint with pro precision.Mini Dual Ended Angled Brush
Mini Dual Ended Angled Brush Sale priceR 215.00
G-LAM MAX Clear Brow GelG-LAM Clear Eyebrow Gel for lamination effect sets brows for all day before and after
G-LAM MAX Clear Brow Gel Sale priceR 428.00
BAECATION BundleBAECATION Bundle
BAECATION Bundle Sale priceR 1,356.00
BAECATION PLUS BundleBAECATION PLUS Bundle
BAECATION PLUS Bundle Sale priceR 1,534.00