ALL CAPS COLOR GUIDE

Not sure which color to choose? We got you.
The goal of ALL CAPS is simple: bold, natural-looking brows with color that lasts up to 2–4 weeks — and yes, it really works.

But here’s the thing: brow tinting isn’t one-size-fits-all. Your result will depend on your brow hair, skin tone, and undertones. Here’s what you need to know:

🎯 How to Choose Your Shade:

→ Match the darkest part of your brow hairs for the best result.
You likely won't see much difference if you choose a shade lighter than your darkest brow hairs. Going slightly deeper gives better definition, even on sparse or patchy areas.

→ Your skin tone & undertones matter.
Our formula lightly stains the skin under your brows. Depending on your undertones, the stain can look:

Cooler/ashier on pink or cool skin
Warmer/golden on warm or peachy skin
Neutral/true-to-tone on neutral skin

This is normal and gives a more natural finish that adapts to you.

🧠 Pro Tips:

Want a soft, subtle tint? Leave it on for 5–7 minutes.
Want it bold and defined? Leave it on for 15–20 minutes.
If your brow color is darker than the chosen shade, the tint will not be noticeable.
For best results, pick a shade that matches your current brow color. Dark brown is far more effective than medium brown or ash brown and can just be used for less time for similar results.
Avoid selecting a shade lighter than your current brow color.
Remember, always perform a patch test before going all in. If you spot any signs of irritation or have a history of allergic reactions to henna and or PPD, take a pass. Your skin's health is paramount to us!

Choose your shade based on your hair color and undertone for the best results. Refer to the guide below to find your match:

Still confused? Here's some more detailed explanation.

For NEUTRAL BADDIES ✨

Striking the perfect balance between cool and warm, these shades are universally flattering!

Neutral Medium Brown: Now a deeper neutral brown that’s perfect for medium blondes and brunettes seeking natural, balanced brows.
Neutral Light Brown: Lighter than our original Medium Brown with a cooler balance — perfect for blondes or light brunettes who want definition without harshness.
Dark Brown: Best for medium to dark brunettes or dark blondes with neutral or mixed undertones. It provides a bold, defined look without overpowering.
Taupe: A soft, versatile taupe that leans neutral—perfect for balanced or warm-toned skin. If your skin has a pink or cool undertone, Ash Blonde may give a more seamless, true-to-tone finish

For COOL-TONED QUEENS ❄️

For those with cool undertones, ashy blondes, and light brunettes, these shades will complement your look effortlessly:

Black: For the darkest brunettes and black hair. This shade offers a dramatic, bold finish for brows that stand out.
Graphite: Ideal for silver-haired beauties and those with dark grey tones. Perfect for a subtle, cool brow look.
Ash Brown: A great match for medium to dark brunettes with cool tones. Adds depth without warmth.
Ash Blonde: Best for platinum blondes and light ash hair. This shade provides a soft, cool brow definition.

For WARM HOTTIES 🔥

If your undertones lean warm, with golden or red hues, these shades are for you:

Warm Light Brown: Suited for light blondes and light brunettes with warm tones. It offers a soft, warm definition.
Auburn: Perfect for redheads and warm blondes. This shade adds a hint of red to your brows for a natural, warm finish.
Warm Medium Brown: Adds a golden warmth without going red. Great for brunettes with sun-kissed or honey-toned hair who want softly lifted brows.