Meet HOLD UP! PLUS, our upgraded clear brow styling wax that does more than shape. This fortified formula styles, nourishes, and supports brow growth in one effortless step.
Why you’ll love it
This upgraded HOLD UP! Brow Wax styles and strengthens brows with a growth complex powered by Biotinoyl Tripeptide-1 to support fuller, healthier-looking brows over time. It delivers a flexible, non-sticky hold that keeps brows lifted without stiffness, flakes, or crunch. Easy to use—just swipe, shape, and go for polished brows in seconds. The jumbo size offers more product and longer use between restocks.
How it Works:
Brush through brows using upward strokes to sculpt and set. Use daily to style instantly while supporting fuller-looking brows over time.
How to Use
1. Pick up a small amount using the Mini Dual Brush. A little goes a long way
2. Apply to brows using upward and outward strokes
3. Use the spoolie to evenly distribute and shape
4. Gently press brow hairs down for a smooth, polished finish
Ingredients
Power-packed with ingredients that we LOVE!
Glycerin: Like a super-hydrator for your brows! Glycerin pulls moisture into the hair follicles, ensuring your brows stay soft and luscious, not dry or brittle.
Water (Aqua): The essential life-giver! Aqua maintains the smooth and easy-to-apply consistency of HOLD UP! PLUS, making your brow styling process effortless.
Panthenol: Say hello to your brows' best friend! Panthenol, also known as Pro-Vitamin B5, deeply nourishes and strengthens your brow hair, encouraging a fuller, denser look.
Biotinoyl Tripeptide-1: Meet the ultimate brow booster! This powerful peptide promotes hair growth at the follicle level, helping your brows appear thicker and more voluminous over time.
I honestly was so skeptical, like DO I REALLY NEED TO DYE MY EYEbrows??
But gurls. They are white and my whole face sorta blurs now since my eyes aren’t framed etc etc. I usually have to pencil them in even when I’m not doing make up that day, just to feel like a person.
Well, let me tell you, I am converted from pencil! Maybe at least for my no-makeup days. My white eyebrows are back to light brown and my little green eyes are beautifully framed. I can’t believe I waited so long to dye my brows. 10/10, no notes!
Store owner replied:
Thank you so much, Lizzie! 💗 We’re absolutely happy to hear that you’re loving the results and that your brows are feeling beautifully framed again! We’re so glad you’ve made the switch from pencil. 🥰
Store owner replied:
Thank you so much, Ronda! 🤍 We’re so happy you’re loving your G-LAM MAX! ✨
Love this kit - it was easy to use and my brows look great. No more salon for me! I was super nervous that I would look like a clown but ended up choosing just the right color and the process is foolproof. I will definitely be repurchasing for the future.
Store owner replied:
HI Dana! Thanks so much for your amazing feedback! 😊 We’re so happy to hear that you found the kit easy to use and chose the perfect shade for your brows! We love hearing that you’re feeling confident doing your brows at home. 💕
Store owner replied:
Thank you so much, Ana! 🥰 We’re so happy to hear that you’re loving the results and are very happy with your Henna & Hold Bundle! ✨
Great product. For the price of one salon brow tint I get multiple home brow tints. Easy to use and reliable outcome of dark and dramatic brows that look polished and professional.
Store owner replied:
Thank you so much, Jamie! 💗 We’re so happy to hear that you’re loving the results. Thank you for choosing BAEBROW and for sharing your experience! :)
I did not know what to expect, with never having had my brows tinted. The process was easy and they came out perfect. My eyebrows had lightened a bit this summer in the sun and the had a few random hairs that were turning gray. Baebrow matched then back to my actual hair without being too drastic. It wasn’t messy at all either. I left on for 8 minutes and next time, I’ll leave on for the full 10.
Store owner replied:
Thank you so much, Adrienne! 💕 We’re so happy to hear that your first brow tinting experience was such a success! We love that the color brought your brows back to their natural shade while still looking soft and natural. Thank you for trusting BAEBROW with your first tint! 🤎
The answer to blonde brow hair! I mix light brown with half a capsule of auburn and it matches my red hair perfectly! Love how long it lasts as well. Once a month and brows are on point.
Store owner replied:
Thank you so much, Lee Ann! 💗 So happy you found the perfect match for your hair! 🥰
It was the easiest process and so quick with a result that is the best I have ever seen! I am obsessed and truly helps a busy girl cut time with getting ready! Love love love!
Store owner replied:
Thank you so much, Jackie! 🥹💗 We’re so happy to hear how quick and easy the process was for you! Enjoy your brows!
Bae brow has saved my life! It’s easy, lasts for weeks, and brings my brows back to life. I have a few grey eyebrows that really stand out against my other dark brown brow hairs. Bae brow covers the grey effortlessly! I will be repurchasing and referring it to all my friends!
Store owner replied:
Hi Rebecca! We’re so happy to hear that! 🥹 Thank you for sharing your experience and for recommending us to your friends - it means so much to us! 💗
Store owner replied:
Thank you so much, Britney! 💗 We love hearing that your brows are still going strong after 5 days! And thank you for sharing the photo - your brows look amazing! 😍
I’m so impressed. I was really nervous to try tinting my brows, but quickly discovered it’s pretty hard to mess up. My brows have a lot of light hairs that make them look patchy and the Baebrow tint has them looking so even. This picture is after two weeks and the color is still holding strong. I really like the Taupe color, but if I’m being picky I would say it’s just a touch too warm for me, especially right after tinting. I think I’ll try the Light Brown on my next try. Overall I’m happy and it’s saving me so much money!
Store owner replied:
Thank you so much for sharing your experience, Hannah! 💗 We’re so happy to hear how much you’re enjoying ALL CAPS! and that it’s made such a difference for your brows! :) Based on your brows and your preference for a cooler result, we’d recommend trying Ash Blonde next - it should give you a cooler, less warm finish. We hope you love it!
Don't tell my brow girl! This tint is amazing and simple to apply! I can stretch out my brow appointment a couple months. It save me money and it looks awesome.
Store owner replied:
Hi Jennifer! 💕 We’re so happy to hear you’re loving the tint. A little brow-girl secret between us 🤫 Thank you for sharing your experience!
I love the color . I picked dark brown and it is very realistic with my natural eyebrows color. Easy to use , no mess . I left it for 9 minutes because it was too dark but it was perfect .
Store owner replied:
Hi Rosa! ✨ We’re so happy you found your perfect shade and loved how natural the Dark Brown turned out! Thank you for sharing your experience! 🫶
Store owner replied:
Hi Shelly! 🤍 Our ALL CAPS Color Capsules are designed to tint the brow hairs for 2–4 weeks, while the color can temporarily stain the skin for a couple of days, depending on your skin and hair type. It’s also possible that the shades you chose were too light for the result you were hoping for. We generally recommend choosing a shade slightly darker than your hair color, if you’re looking for a more visible result. Please feel free to reach out to us and share photos of your brows before and after tinting. :) We’d love to help!
Store owner replied:
Hi Mia! We’re so happy to hear you found the Henna & Hold Bundle easy to use and loved the results! 🥰 Thank you so much for sharing your experience with us! ✨
Best brow henna out there! Easy to apply, won’t overtint (I leave mine on the full 20 min). Natural and completely effortless looking. The only brow tint I trust!
Store owner replied:
Hi Emily! 💕 Thank you so much for your wonderful review! We’re thrilled to hear that you find our color capsules easy to apply and love the natural-looking results. :) Enjoy your brows!
Easy instructions to follow. I purchased the dark brown.
Store owner replied:
Hi Rhea! We’re so happy to hear that you found the instructions easy to follow and that you loved Dark Brown! Thank you so much for your lovely review! 🩷✨
Store owner replied:
Hi Francesca! We’re so happy to hear that you found the capsules easy to use and loved the results! Thank you so much for your lovely review. 😊
This video is after a 8+ hour work day and outfit change with no retouching needed. Still waiting to see the results of the growing serum but the wax itself is great, a huge upgrade from classic tinted brow gel!
Store owner replied:
Hi Olivia! Thank you so much for taking the time to share your experience! 🤍 We're so happy to hear that you love the results! Thank you for sharing your video, too. Enjoy your brows! ✨
I love being able to dress up my aging brows in between salon appointments! Gentle on skin and effective. I’m a fan.
Store owner replied:
Hi Caitlin! Thank you so much for your wonderful review! 🤍 We're so happy to hear you're loving the product! 😊
I love this kit! The henna dye was easy to apply and stained very nicely- I used the color dark brown. Paired with the brow gel, my brows looks nice and thick and exactly how I would want them to look. I also like that the gel is suppose to help maintain the integrity of my eyebrow hairs.
Store owner replied:
Hi Kiana! Thank you so much for your wonderful review! 💕 Your brows look absolutely amazing, and we're so happy to hear that you loved both the color capsules and the HOLD UP! PLUS Brow Wax.
Store owner replied:
Thank you so much, Heather! 💛 We're so happy to hear you're enjoying our ALL CAPS Color Capsules. 😊
I love this product, but I wish you guys wouldn’t use AI models to advertise. I much preferred your UGC/human content, and that’s actually what convinced me to buy the first time. If I had seen the AI models first, that would have turned me away from buying.
Store owner replied:
Thank you so much, Ziglio! 🤍 We're so happy to hear you're loving your ALL CAPS Starter Kit! We're delighted that the shade is a great match for you and that you found it quick and easy to use. 😊
Store owner replied:
Thank you so much, Kathee! 💛 We're so happy to hear you're loving the results! 😊 Just a little tip-our ALL CAPS Color Capsules are usually recommended every 3–4 weeks, as the color typically lasts up to a month on the brow hairs. Enjoy your beautiful brows! ✨
Store owner replied:
Thanks so much, Sue! 💛 We're so happy to hear you're loving the kit. Enjoy your beautiful brows, and thank you for your support! 😊
I've used other brow waxes but BAE's product is truly the BEST! Each strand of my brows stays in-place and makes them look fuller and natural when I add brow gel. I always buy two at a time so I never run out!
Store owner replied:
Hi Gerard! Thank you so much for your amazing review! We're delighted to hear that HOLD UP! has become your favorite brow wax. Enjoy your brows! 💛
I have been using the tint for over a year and now I have the brow gel and I get compliments on my eyebrows all of the time! I have recommended Baebrow to so many people! Love it!
Store owner replied:
Thank you so much for your support, Mason! 💗 It means the world to us that you've been with us for over a year and are loving our products. ✨ We truly appreciate you recommending BAEBROW to others!
This is the only thing I will use on my brows. I love that is so easy to use, holds the brows up and the best part - helps keep brow hairs while growing and nourishing them.
Store owner replied:
Hi Nazneen! Thank you so much for your amazing review! 💛 We're absolutely thrilled to hear that HOLD UP! PLUS has become your go-to brow product! Thank you for your support. 😊
