Featured collection
MUST HAVES
HOLD & GROW YOUR BROWS
Who says you can't have it all? With HOLD UP! PLUS, you no longer have to choose between immediate hold and long-term growth. From the moment you swipe it on, you'll experience the magic of brows that are not just shaped but are also on their way to becoming more lush and vibrant. Intrigued? You should be.
![HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush](http://baebrow.com/cdn/shop/files/35.png?v=1694683797&width=1080)
![HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush](http://baebrow.com/cdn/shop/files/template.png?v=1694796029&width=1080)
![HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush](http://baebrow.com/cdn/shop/files/13_6ba4b54f-d5c5-46cd-b026-90be3c264075.png?v=1694796029&width=1080)
![HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush](http://baebrow.com/cdn/shop/files/12_052f985c-9d6d-4276-a82a-d4706af2cca2.png?v=1694796029&width=1080)
![HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush](http://baebrow.com/cdn/shop/files/11_4ee49912-9a3f-4b8a-8ef8-a939ab2f636e.png?v=1694796029&width=1080)
![HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush](http://baebrow.com/cdn/shop/files/36.png?v=1694796029&width=1080)
![HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush](http://baebrow.com/cdn/shop/files/HOLDUP_brushing_05604076-d6c4-4002-81c0-61b986ba0de3.jpg?v=1694796029&width=1115)
![HOLD UP! PLUS Brow Styling Wax + Multitasker PRO Brush](http://baebrow.com/cdn/shop/files/NewBG.jpg?v=1694796021&width=2316)
WHAT'S HOT RIGHT NOW
![The bundle contains BAE-ALL-DAY Eyebrow Conditioning Gel and WHAT THE BROW! for a brow and lash boosting duo!](http://baebrow.com/cdn/shop/files/Night-and-Day-Brow_Lash-Growth_Conditioning-Duo.png?v=1711018469&width=1080)
![Night and Day Brow & Lash Growth & Conditioning Duo](http://baebrow.com/cdn/shop/products/CosmoAwardSerumcopy_6f8e0971-aa74-4ac1-8a66-cf26d7e06443.jpg?v=1710938952&width=1080)
![Night and Day Brow Care Bundle Eyebrow Conditioner and Eyebrow Growth Serum for brow boosting effect](http://baebrow.com/cdn/shop/products/G-LAMFabulous02sq-588107_558e51d0-a55f-49bd-a2ce-680a5acabf51.jpg?v=1710938952&width=1080)
![Night and Day Bundle Conditioner and Serum for eyebrow care delicate grooming non greasy formula](http://baebrow.com/cdn/shop/products/BBGel-445104_55334a77-0bde-4a00-b072-31e788d214a4-874758.jpg?v=1710938952&width=1080)
![Night and Day Growth and Conditioning Duo BAE-ALL-DAY Eyebrow Conditioning Gel for the daytime lightweight non greasy formula + WHAT THE BROW! Eyebrow Growth Serum 100% natural formula with the highest quality oils for strengthen and lengthen eyebrows](http://baebrow.com/cdn/shop/products/WTB_Kam01-874213.jpg?v=1710938952&width=1080)
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LOOKS WE LOVE
![](http://baebrow.com/cdn/shop/files/LookWeLoveLana.jpg?v=1626085317&width=1080)
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![](http://baebrow.com/cdn/shop/files/LookWeLove.jpg?v=1624975601&width=1120)
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![](http://baebrow.com/cdn/shop/files/LookWeLove1.jpg?v=1624976853&width=1120)
Shop the look
![](http://baebrow.com/cdn/shop/files/LookWeLoveLana.jpg?v=1626085317&width=1080)
![](http://baebrow.com/cdn/shop/files/LookWeLove.jpg?v=1624975601&width=1120)
![](http://baebrow.com/cdn/shop/files/LookWeLove1.jpg?v=1624976853&width=1120)
![](http://baebrow.com/cdn/shop/files/TH01_61173ea3-6e6e-442a-ae65-22060248c69b.jpg?v=1624977054&width=1120)
BOLD AND FLUFFY BROWS
INSTANT TINT! + G-LAM
It's all about tinted, feathery brows this summer! Get the look inspired by the hottest brow trends!
![](http://baebrow.com/cdn/shop/files/TH02_fac15358-30b6-484f-955d-12642787370f.jpg?v=1624977054&width=1120)
BOLD AND FLUFFY BROWS
INSTANT TINT! + G-LAM
It's all about tinted, feathery brows this summer! Get the look inspired by the hottest brow trends!
![](http://baebrow.com/cdn/shop/files/TH03_eded849b-f931-4465-b31f-9d5abbfa7f5a.jpg?v=1624977054&width=1120)
BOLD AND FLUFFY BROWS
INSTANT TINT! + G-LAM
It's all about tinted, feathery brows this summer! Get the look inspired by the hottest brow trends!
![](http://baebrow.com/cdn/shop/files/COSMOPOLITAN.png?v=1693563762&width=250)
![](http://baebrow.com/cdn/shop/files/ELLE.png?v=1693563788&width=250)
![](http://baebrow.com/cdn/shop/files/GLAMOUR.png?v=1693563797&width=250)
![](http://baebrow.com/cdn/shop/files/Marie_claire.png?v=1693563802&width=250)
![](http://baebrow.com/cdn/shop/files/NYLON.png?v=1693563808&width=250)
![](http://baebrow.com/cdn/shop/files/TATLER.png?v=1693563813&width=250)
![](http://baebrow.com/cdn/shop/files/URBAN_OUTFITTERS.png?v=1693563817&width=250)
![](http://baebrow.com/cdn/shop/files/VOGUE.png?v=1693563822&width=250)