4 REASONS WOMEN DITCHED THE SALON
FOR AT-HOME BROW TINTING
1. It Actually Saves You Time
Between travel, waiting, and application, a salon tint can eat up a chunk of your day — and it needs redoing every few weeks. At home, you can get the same results in under 15 minutes. With ALL CAPS, a single application can last up to 4 weeks on hair and 2–3 days on skin.
2. It’s Easier on Your Wallet
Those “maintenance” appointments add up quickly. At-home tinting costs a fraction of the price and gives you multiple uses from one kit. With ALL CAPS, each box includes 5 pre-measured capsules — meaning weeks of great brows without the salon bill.
3. You Get More Control
Salons can sometimes leave your brows too dark, too blocky, or just… not you. At home, you control the shade and the timing. ALL CAPS offers 11 shades, from soft taupe to rich dark brown, so you can choose the one that truly fits your look.
4. It Fits Your Lifestyle
Whether you’re getting ready for a trip, a busy week, or simply want to cut down your morning routine, at-home tinting works with you, not against you. With ALL CAPS, you can wake up every day with defined, polished brows.
Is there a woman who hasn’t sat in front of a mirror with three different brow products, trying to get them “just right” before heading out?
At BAEBROW, we believe beauty should be simpler, smarter, and more empowering.
Women shouldn’t have to book pricey salon appointments—or layer pencils, powders, and gels—just to feel polished.
You deserve a beauty routine that works with you, not against you.
That’s why BAEBROW was founded: to create high-performance, time-saving brow solutions that let women wake up and feel put together—without the daily struggle.
ALL CAPS Color Capsules
Skip filling in your brows every day
Subtle makeup effect, always photoready!
Safe & designed for brows
Low mainteinance monthly brow fix
Smudge-proof, sweat-proof
Quick, effortless & time-saving
See the difference
Our customers can’t stop sharing their transformations — from sparse and faded to bold, lifted, and full of life.
With BAEBROW, it’s not just about tinting or styling. It’s about seeing a visible change in minutes that lasts for weeks.
Timeless colors for timeless faces
Unsure which henna color best complements your complexion? Don't worry, we've got your back! Choosing the right color can make all the difference in achieving those gorgeously tinted brows.
Do ALL CAPS Henna Capsules cover gray hair?
Yes, it does! The darker colors are more effective at covering grays than the lighter colors.
Important Note: If your brow color is darker than the chosen shade, the tint may not be as noticeable. For the best results, pick a shade that matches your current brow color. Avoid selecting a lighter shade.
For any other questions or assistance, don't hesitate to reach out to us in the following ways:
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Send us a DM on Instagram @baebrow
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Shoot an email to orders@baebrow.com
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Chat with us directly! Just click the chat button at the lower right corner of your screen for instant assistance.
Feel to check our ALL CAPS Color Guide to learn more about our shades!
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When Victoria founded BAEBROW, she wasn’t setting out to create just another beauty brand. She was solving a problem she knew countless women faced: the hassle of maintaining bold, polished brows without expensive salon visits or time-consuming daily routines.
After years of watching women struggle with smudging pencils, flaky gels, and inconsistent salon tints, Victoria believed there had to be a better way. Brows weren’t just another step in a makeup routine — they were the frame of the face, the subtle detail that could make anyone look more confident and put‑together in minutes.
That belief became BAEBROW.
FEATURED IN:
"If your lashes and brows are in Struggletown, this blend of oils encourages growth over time. Apply every night to see a difference in a few months."
"Another new name on our radar, BAEBROW's lash-boosting serum has us seriously impressed. It's an all-natural blend of oils (without the addition of peptides) and works by deeply conditioning the hair you have, encouraging healthier, glossier brows over time. While you're there, grab a tin of the brand's brilliant HOLD UP! Brow Wax too."
"All the essential nutrients can befound in eyebrow strengtheningserums. They usually have the formof a clear gel ended with anapplicator witha sponge (BAEBROW) or a brush resemblingthat of mascara (Dior)."
"Some things are best left to the pros…however if you’re going to DIY your own brow tint, look for products that are specially made for the face and eye area"
What women are saying about us...
A happy BAEBROW customer from Guatemala here 🙋🏻♀️, and of course, the products are worth every penny (including the cost I have to pay to have them delivered to my country). I'm a fan of the natural look, which is why I prefer to wear minimal makeup. BAEBROW products are perfect for the minimalist look I crave at my 41 years, discreet but effective. I use the CAPS (black), the treatments, and the HOLD UP. I simply love this brand and its products. 🫶🏻
— Susan
ALL BAEBROW PRODUCTS ARE VEGAN.
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.