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So many reasons! 

1. Brows lighten from the sun so the ends are lighter than the inner edges meaning that when you tint them, the full hair has color and definition 
   
2. Years of over-tweezing leads to sparse brows, if you add color to them, they naturally will look fuller and cover up patchy areas 
   
3. Finer hairs will be more pronounced when tinted giving you a fuller looking brow. This is especially true for the very fine and non pigmented hairs at the start and end of your brows
   
4.  Use less make up and save time in the morning !

INSTANT TINT stays on eyebrow hair for 3-7 days. Remember to always apply it on clean, non oily eyebrows. The lasting effect also depends on the individual's hair and skin type, as well as the daily beauty routine. (Example: heavy exfoliating might cause tint to fade faster)

Frequency of tinting your eyebrows also changes depending on your hair type and lifestyle. If you have porous hair that absorbs color easily, you can expect to have the color last for up to a week. A rougher hair follicle may require more frequent tinting but can expect results to last a minimum of a 2-3 days. If you are someone who does a lot of physical activity, sweats and showers often, you may also need to reapply our tint more frequently.

This is a popular question, so we dedicated a whole page to this :) Head over here to learn more and check out our color chart.

This is an individual matter - depending on your natural eyebrow color and skin. We suggest anytime between 5-10 minutes. About 10 minutes will deliver a bolder but still natural look. First time users can leave it on shorter, this way, if the color turns out lighter then you pictured it, you’ll still have the option to go darker ;) For those who want something stronger, it is safe to leave INSTANT TINT on for up to 20 minutes.

No :) Don't worry, INSTANT TINT delivers a very natural effect. The tint dyes your eyebrow hair and you can remove any excess from the skin easily with a wet cotton pad. Remember our formula is delicate and safe, and you can easily control the intensity with how long you keep it on.

You can safely apply INSTANT TINT regularly if you desire to maintain and enhance the color. Most people use tint weekly, or biweekly, but you could use it everyday (though it won't be necessary). Tinting is a very comfortable and natural looking alternative to applying makeup to brows, and shortening the makeup process ;)

In order for the tint to properly penetrate your hair, it is important your eyebrows are thoroughly washed and not greasy at all. You can use  a toner or any non greasy facial wash. Dry your brows completely before applying Instant Tint. 

The benefits of tinting include not only color but also tone and gloss. Many clients who use INSTANT TINT find that with tinted eyebrows they apply no to minimal makeup to their brows. Tinted eyebrows also enhance natural beauty and give the appearance of fuller brows. Fuller eyebrows look more youthful. Even dark brows, when tinted look more defined. Some might not realize that eyebrows get lighter with age and with sun exposure. Even dark eyebrows looked refreshed when tinted.

INSTANT TINT! Dark Brown - Ingredients:

Aqua, Cetearyl Alcohol, Stearic Acid, Palmitic Acid, Glyceryl Stearate SE, BasicBrown 16, Glycerin, Isopropyl Myristate, Ceteareth-20, Dimethicone, HC Blue No 2, Basic Blue75, Myristic Acid, Lauric Acid, Oleic Acid, Phenoxyethanol, Methylparaben, Ethylparaben,Argania Spinosa Kernel Oil, Triethanolamine, Basic Violet 16, Silica, Talc.

INSTANT TINT! Black - Ingredients:

Aqua, Cetearyl Alcohol, Stearic Acid, Palmitic Acid, Glyceryl Stearate SE, HC BlueNo2, Glycerin, Isopropyl Myristate, Ceteareth-20, Dimethicone, Basic Brown 16, Basic Blue 75,Basic Red 51, Basic Orange 31, Basic Violet 16, 4-Hydroxypropylamino-3-Nitrophenol, MyristicAcid, Lauric Acid, Oleic Acid, Argania Spinosa Kernel Oil, Triethanolamine, Silica, Talc, Phenoxyethanol, Methylparaben, Ethylparaben.

INSTANT TINT! Graphite - Ingredients:

Aqua, Cetearyl Alcohol, Stearic Acid, Palmitic Acid,Glyceryl Stearate SE,HC BlueNo2, Glycerin, Isopropyl Myristate, Ceteareth-20, Dimethicone, Basic Brown 16, Basic Blue75,Argania Spinosa Kernel Oil, Basic Yellow 87, Basic Red 51, Basic Orange 31, Basic Violet 16,4-Hydroxypropylamino-3-Nitrophenol, Myristic Acid, Lauric Acid, Oleic Acid, Silica, Talc,Triethanolamine, Phenoxyethanol, Methylparaben, Ethylparaben.

You can definitely still use INSTANT TINT on tattooed eyebrows, as it dyes the hair and will leave you with a more defined, three-dimensional, natural looking brow. Make sure to select the right color for your microbladed brows. We suggest trying the two tint bundles.

This can be tricky. Grey hair represents changes in our bodies. It’s totally natural for oil glands to slow down their production of sebum (our hair’s natural moisturizer) as we get older. Gray hair is difficult to tint because it tends to be more dry and brittle, which means that the dye takes a lot longer to penetrate them. We of course encourage you to try but we’ve had clients with varying results. We can recommend trying WHAT THE BROW serum to nourish the brow hair,  to support and repair during the colouring process.

We feel ya, not everyone was blessed with super thick brows :)  If you tint your brow hairs they will become darker and your brows will be more defined. Some clients like to leave some tint on the skin for a fuller effect. For sparse brows we recommend using WHAT THE BROW Growth Serum (hyperlink) to boost growth and condition eyebrows.

Two Tint Bundles allow you to mix the colors to achieve a tone that suits you best. We recommend these for the ability to mix and achieve a more unique shade suitable for your hair with warmth and intensity of color. (Also save $5 with these options!)

DARK BROWN + BLACK - Most popular option. Ability to control the intensity of a darker brown tone. The Dark Brown on its own may be too light for some, so adding black will let you darken it to your desired intensity. Suitable for all skin types.

DARK BROWN + GRAPHITE - Ability to darken the Dark Brown and achieving a colder tone. Fitting option for cold-toned dark blondes. Suitable for light-medium skin types.

Learn more about colors on our dedicated page.

Our two tint bundles are: Dark Brown + Black and Dark Brown + Graphite. We recommend applying a layer of Dark Brown first, and in the same go apply the second color on top.

You can be liberal with the dark brown but try the black or graphite incrementally as that is what will really bolden the brows to a darker tone.

Tint can only darken, or maintain your current color.

Apply to clean brows, once per day, preferably at night before going to sleep. Apply using small strokes in the direction of hair growth to eyebrow hair or area where fuller appearance is desired. 

When it comes to brow growth, patience is your friend. Just like hair on your head - brow hair grows in a cycle and can take a while for all the hairs to grow in evenly. During this regrowth period it is vital to use a brow growth serum. Use WHAT THE BROW everyday to provide your eyebrows the essential omega-6 fatty acids, vitamin E, and many beneficial minerals that nourish and support healthy hair growth.

Rosehip Oil: Contains lots of omega 3 and omega 6 fatty acids that revive dull hair

Castor Oil: Contains ricinoleic acid which promotes hair growth and helps fight hair loss

Sweet Almond Oil: Rich in magnesium, calcium and zinc, these minerals keep hair strong and supple 

Coconut Oil: Seeps into follicles and promotes growth. 

Argan Oil: Rich in natural phenols, helps promote new hair growth

Sunflower Seed Oil: - Contains linoleic acid which assists in slowing hair loss. Its emollient properties keep hair soft and hydrated. 

Vitamin E Oil: Full of antioxidants that help maintain hair growth

We recommend 4-6 weeks or regular use. In the first week of using WTB brow hairs will be well conditioned and very soft and silky. After a longer period of use you may expect visibly longer hair. We encourage you to brush your brows upwards for the “fluffy brow” look as the length works in favour of fuller looking eyebrows. Eventually you will notice your eyebrow filling in and hair becoming stronger.

If you're planning on growing out your brows we recommend not plucking or waxing the in the proces, try using a brow razor instead.

Keep in mind results can vary depending on your health conditions, genetics, environmental and external factors.

Please email customerservice@baebrow.com for any customer service inquiry 

Our packages usually do not incur any custom charges however we do not take responsibility for any additional duty costs and import charges. Those are costs that you have to cover based on the country’s requirements. Before placing an order, please check with your country’s customs office to find out what these additional costs will be.